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	<title>Bloodhound ID</title>
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	<description>specialized customer identification</description>
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		<title>Loyalty Does Not Equal Inconvenience</title>
		<link>http://bloodhoundid.com/bloodhound-id/loyalty-does-not-equal-inconvenience-2/</link>
		<comments>http://bloodhoundid.com/bloodhound-id/loyalty-does-not-equal-inconvenience-2/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 19:37:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bloodhound ID]]></category>

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		<description><![CDATA[Companies often view customer loyalty as an inconvenience or burden; however, gaining customer loyalty does not have to be a difficult process. Businesses utilize various tactics to gain repeat customers....]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-131" style="border: 0pt none; margin: 2px 8px;" title="loyalty" src="http://bloodhoundid.com/wp-content/uploads/2010/02/loyalty5-300x300.jpg" alt="" width="200" height="200" />Companies often view customer loyalty as an inconvenience or burden; however, gaining customer loyalty does not have to be a difficult process. Businesses utilize various tactics to gain repeat customers, including email lists, direct marketing campaigns, and loyalty reward cards. Every loyalty program hurts the company’s bottom line and hinders profit development because of the human resources and materials required to execute such programs.</p>
<p>Until recently, companies are stuck obtaining customer data by actively questioning the customer during checkout. When a sales associate has to ask for a customer’s phone number or e-mail address, it adds to the total transaction time, increasing lines and decreasing your profit. Bloodhound ID is an innovative service that can collect customer data behind the scenes, without having to ask for their information. Bloodhound ID extracts customer data from their electronic payment method (credit or debit card) used to pay for the transaction.</p>
<p>Technology has allowed Bloodhound ID to offer a revolutionary service that will change the way customers interact with retailers. Bloodhound ID matches customer data by using a series of algorithms to decode the unknown information by using self reported data, transactional trends, and data obtained from TelCom databases. With Bloodhound ID, you can find out the customer’s name, address, and phone number. All of the information is double verified against leading databases to ensure legitimacy and accuracy.</p>
<p>Bloodhound ID obtains the data by integrating your point of sale or checkout system with their proprietary service. Customers checkout as usual without any fancy software; however, your business receives detailed demographics about the customer. Bloodhound ID can identify up to 60 percent more information that standard demographics provide. Businesses pay a small fee for each transaction Bloodhound ID processes. In a time of economic uncertainty, Bloodhound ID saves companies time.</p>
<p>Consider the costs involved with obtaining customer data, verifying information, and entering the information into your network. Bloodhound ID reduces the burden and workload by automating the entire process into an easy-to-follow work flow. Marketing masterminds provide help and analytic support throughout the process to ensure your business rises to the top of the market. Unlike other programs, Bloodhound ID does not charge you annual or service fees.</p>
<p>The problem of customer loyalty boils down to the traditional business model that exists in the retail sector. Customers wait in long lines to purchase goods or services only to find the sales associate focusing on the next customer. Since companies are saving time and money with Bloodhound ID, associates can deliver a new level of customer satisfaction. The relationships businesses build with the public are vital for their present – and future – success.</p>
<p>Consider the amount of money you spend on marketing and advertising. It costs nearly eight times as much to ring up a new customer when compared to repeat shoppers. Keeping existing customers is effortless with Bloodhound ID, which can track consumer spending and enables the company to provide personalized support during the shopping process. While new customers cost money, you only need time (and perhaps a smile) to gain repeat customers.</p>
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		<title>Identify Your Most Valuable Asset: Your Customers</title>
		<link>http://bloodhoundid.com/bloodhound-id/identify-your-most-valuable-asset-your-customers/</link>
		<comments>http://bloodhoundid.com/bloodhound-id/identify-your-most-valuable-asset-your-customers/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:22:13 +0000</pubDate>
		<dc:creator>Bloodhound ID</dc:creator>
				<category><![CDATA[Bloodhound ID]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[customer database]]></category>
		<category><![CDATA[identification-based marketing systems]]></category>
		<category><![CDATA[Loyalty programs]]></category>

		<guid isPermaLink="false">http://dev.ronbercume.com/wp/?p=17</guid>
		<description><![CDATA[Every business is a unique enterprise that caters to different demographics; however, all businesses share a common denominator that is often overlooked their customers. Customers are the livelihood and reason for existence of many...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-134" style="border: 0pt none; margin: 2px 8px;" title="customer-id" src="http://bloodhoundid.com/wp-content/uploads/2010/02/customer-id-300x300.jpg" alt="" width="200" height="200" />Every business is a unique enterprise that caters to different demographics; however, all businesses share a common denominator that is often overlooked their customers.  Customers are the livelihood and reason for existence of many service and sales-based corporations. Businesses are facing economic uncertainty and secretly allowing customer retention rates to decline. Most, if not all, organizations write the decline off as part of the recession; however, the decline is due to businesses devaluing customer needs.</p>
<p>Unlike tangible goods, customers gain value over time and increase the value of the company. In an effort to increase profitability and marketing efficiency businesses need to focus on keeping their existing customers. You can stretch your marketing efforts by building, nurturing, and developing customer relationships. Existing customers will spend 33 percent more money in your establishment when compared to new customers.</p>
<p>Each customer is a unique individual whom has different wants, needs, and tastes. Modern marketing requires going beyond the traditional demographics by utilizing identification-based marketing systems. General marketing campaigns are ineffective and does not allow for personalization – an essential element in customer retention. Identifying customer needs is the basis of any successful business model. Customer identification should occur in the background without interfering with the transaction.</p>
<p>Using common payment gateways, Bloodhound ID can identify 60 percent of unknown customers. Information about the customer is extracted from their electronic payment information and compared with major Telcom databases. Using the Bloodhound ID system companies can obtain a customer’s name, address, income, and non-DNC verified phone number. Bloodhound ID decreases marketing efforts by working behind the scenes, allowing businesses to send personalized correspondence to their customers. Additionally, businesses can utilize the customer data to adjust inventory or stock to meet their needs.</p>
<p>Companies with high customer retention rates notice an increase in new customers. Referral rates among existing and satisfied customers are 107 percent higher than non-customers. Word of mouth and customer referred marketing does not utilize internal resources and comes from a bipartisan authority. Companies spend six times as much money on new customers compared to existing ones. Items such as new customer loyalty programs, first time buyer promotions, and other incentives decrease the overall profit margin and are detrimental to the company’s prolonged success.</p>
<p>Approximately 90 percent of a company’s profit comes from repeat and loyal customers. Each transaction the customer makes decreases the overall profit. Reaching new customers is becoming increasingly difficult with the skyrocketing costs of mass media and market segmentation. It is becoming harder to reach new customers because shoppers are utilizing untraditional storefronts such as online commerce and mail order catalogs.</p>
<p>Bloodhound ID will expand your customer database and increase your marketing efforts that are already in place. Information is double verified to ensure accuracy, reducing the redundancy involved in checking phone numbers or e-mail addresses. Loyalty programs can occur without the customer even knowing it because Bloodhound ID keeps track of their purchases. This reduces the cost of maintaining punch card programs or other card-based loyalty incentives.</p>
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		<title>How Big Is Your Wallet? No More Loyalty Cards!</title>
		<link>http://bloodhoundid.com/bloodhound-id/how-big-is-your-wallet-no-more-loyalty-cards/</link>
		<comments>http://bloodhoundid.com/bloodhound-id/how-big-is-your-wallet-no-more-loyalty-cards/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:16:04 +0000</pubDate>
		<dc:creator>Bloodhound ID</dc:creator>
				<category><![CDATA[Bloodhound ID]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Loyalty Cards]]></category>

		<guid isPermaLink="false">http://dev.ronbercume.com/wp/?p=11</guid>
		<description><![CDATA[Customer loyalty cards are not as rewarding as one may suspect. Consumer loyalty cards are becoming outdated due to the new technologies used by Bloodhound ID. Promotional and loyalty cards are unsuitable for business because of their high cost....]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-136" href="http://bloodhoundid.com/bloodhound-id/how-big-is-your-wallet-no-more-loyalty-cards/attachment/unkown-transactions/"><img class="alignleft size-medium wp-image-136" style="border: 0pt none; margin: 2px 8px;" title="unkown-transactions" src="http://bloodhoundid.com/wp-content/uploads/2010/02/unkown-transactions-300x300.jpg" alt="" width="200" height="200" /></a>Customer loyalty cards are not as rewarding as one may suspect. Consumer loyalty cards are becoming outdated due to the new technologies used by Bloodhound ID. Promotional and loyalty cards are unsuitable for business because of their high cost, effort, and difficulty. Additionally, the data obtained from cards is misrepresented due to loopholes and error. Customers would rather not have to carry around a promotional or club card if they did not need one.</p>
<p>Loyalty cards are a tremendous strain on a business because of the high cost of producing such materials. Before the card can be printed one must design the card, send it to a vendor for production, and produce other administrative forms such as card applications or licensing terms. Thousands of dollars are spent producing the tangible good without considering the difficulty of implementation. Customers need to fill out a form or answer questions in order to get a card, causing employee wages to be spent on program administration. Businesses focus too much of their attention on the loyalty programs when they could be focusing on their customers.</p>
<p>Once a company enters the promotional and loyalty card scheme it is difficult to end such a program without spending even more money. Loyalty cards do not provide real information because customers may switch to a different provider once they have used their rewards. Businesses are losing profit by managing and administering such programs. Instead, they can be spending the resources on employee wages or additional personnel to increase the customer experience.</p>
<p>Traditional rewards programs provide misleading and partial customer information, causing many databases to be incomplete and corrupt. Bloodhound ID is an electronic service that identifies customer data by using information from the customer’s electronic payment (credit or debit card). The system integrates with retail checkout procedures and does not interrupt or change a company’s checkout process. In fact, customer checkout times decrease when using Bloodhound ID.</p>
<p>The revolutionary program can identify a customer’s name, address, and phone number by searching leading databases for the missing information. Companies only pay for each transaction Bloodhound ID processes, reducing spending and increasing your profit margin. Bloodhound ID takes the liberty of verifying information with Telkom databases to ensure the information you pay for is accurate. Bloodhound ID is compliant with the Consumer Privacy Act and is respected by payment processors.</p>
<p>Customers save time when they visit a Bloodhound ID equipped retailer. They do not have to whip out a promotional card in order to save money. Bloodhound ID tracks customer spending and can provide routine reporting. Information is being processed in the background, reducing the time a customer must wait at the check stand. Transaction times decrease because the entire process is automated, offering a distinctive blend of technology and sales associate interaction.</p>
<p>Bloodhound ID enables retailers to focus on their customers and increases the value of their services. Customers receive personalized attention without having to struggle to find their rewards card. Most payments are captured by credit or bankcards, which already contain a vast majority of the information. Bloodhound ID helps businesses utilize the potential of electronic payments and increase customer satisfaction and retention rates.</p>
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		<title>Are Your Customers Speaking Highly to Others About You?</title>
		<link>http://bloodhoundid.com/bloodhound-id/are-your-customers-speaking-highly-to-others-about-you/</link>
		<comments>http://bloodhoundid.com/bloodhound-id/are-your-customers-speaking-highly-to-others-about-you/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:06:24 +0000</pubDate>
		<dc:creator>Bloodhound ID</dc:creator>
				<category><![CDATA[Bloodhound ID]]></category>
		<category><![CDATA[company reputation]]></category>
		<category><![CDATA[customer satisfaction]]></category>

		<guid isPermaLink="false">http://dev.ronbercume.com/wp/?p=6</guid>
		<description><![CDATA[Companies strive to provide the best possible customer experience because they need the profit to survive in a competitive market. A company’s reputation thrives on customer opinion. A successful company pays less for marketing services....]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-139" style="border: 0pt none; margin: 2px 8px;" title="customer-retention" src="http://bloodhoundid.com/wp-content/uploads/2010/02/customer-retention-300x300.jpg" alt="" width="200" height="200" />Companies strive to provide the best possible customer experience because they need the profit to survive in a competitive market. A company’s reputation thrives on customer opinion. A successful company pays less for marketing services because of their customer referrals they receive. When customers are pleased or exceptionally impressed with your establishment, they pass their sentiments onto their peers (potential customers). Unfortunately, for companies who devalue their customers, the process has a negative impact resulting in the loss of profit and customers.</p>
<p>Customers that speak highly of your enterprise have chosen your company to fulfill a need or desire. In addition to developing relationships with repeat customers, companies save money on sales expenses by reducing marketing efforts. The overall profit from their transaction increases and the company can focus on providing superior customer service. The referral process is a continuous cycle that results in a network of satisfied customers. The process of building referrals is not difficult; however, companies must have a minimal amount of customer data readily available for use.</p>
<p>Bloodhound ID reinvented the customer and retailer relationship by providing technologies that enable the company to focus on the customer rather than the transaction. Thousands of customers visit many businesses each day and spend their money using a credit or debit cards. What seem like unknown faces are potential repeat customers with Bloodhound ID. Using a secured server, Bloodhound ID extracts 60 percent of unknown data by using the data obtained from your electronic transactions. Information such as a customer’s name, address, phone number, and income can be extracted using the proprietary system.</p>
<p>Unlike other services, Bloodhound ID integrates with preexisting checkout procedures and is fully automated. The process does not require training or adjustment because nothing has changed. After each transaction, Bloodhound ID searches national telecommunications databases to match customer information to the transaction. A credit card contains tons of untapped information that Bloodhound ID obtains legally. The service works in partnership with major credit and debit card processors and can be custom built to fit the needs of larger enterprises.</p>
<p>Customer satisfaction rates rise with Bloodhound ID because associates have more time to spend with the customer. Resources is not wasted on ineffective loyalty programs or identifying customer contact information. Since the process is behind the scenes, customers are not distracted and can complete their transaction without interruption. Discount and loyalty cards add five or more seconds to the overall transaction time.</p>
<p>Bloodhound ID tracks your most loyal customers by monitoring their purchasing habits and trends. Companies can reward their customers without the costly fees involved with physical programs. The entire process is online, providing detailed reports, updates, and records. Companies increase internal efficiency by capturing customer data as quickly as possible. Bloodhound ID respects profit margins by charging a per transaction fee rather than a set rate. Like your customers, you only pay for what you use with Bloodhound ID.</p>
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		<title>Do You Know Your Customers? Leverage Proper Research!</title>
		<link>http://bloodhoundid.com/bloodhound-id/know-your-customers/</link>
		<comments>http://bloodhoundid.com/bloodhound-id/know-your-customers/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:21:20 +0000</pubDate>
		<dc:creator>Bloodhound ID</dc:creator>
				<category><![CDATA[Bloodhound ID]]></category>
		<category><![CDATA[brand loyalty]]></category>

		<guid isPermaLink="false">http://dev.ronbercume.com/wp/?p=1</guid>
		<description><![CDATA[Customers are the only reason businesses exist in the first place. They are the gasoline that powers your economic turbine. Customers determine the types of products and services you offer, the amount of inventory you carry, and the marketing campaigns....]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-141" style="border: 0pt none; margin: 2px 8px;" title="unkown-customers" src="http://bloodhoundid.com/wp-content/uploads/2010/02/unkown-customers-300x300.jpg" alt="" width="200" height="200" />Customers are the only reason businesses exist in the first place. They are the gasoline that powers your economic turbine. Customers determine the types of products and services you offer, the amount of inventory you carry, and the marketing campaigns you execute. Identifying your target audience and market segment is essential to ensure a profitable enterprise. Customers shop at retail establishments with a set agenda and reasons.</p>
<p>When you are identifying your customer base, it is essential that you know who has the greatest need (demand) for your product or service. Consider the necessity of the items or services compared to how willing your customers are to purchase them. Identifying customers is a tedious task that requires one to identify who they are and where they are located. Additionally, one must have access to them via the contact information. Bloodhound ID is a new service that is designed to reinvent the way in which businesses interact with their customers.</p>
<p>Bloodhound ID effectively extracts customer information from their electronic payments at your establishment. Customer data are transmitted to Bloodhound ID via a secure server using your current checkout system. Bloodhound ID provides up to 60 percent of unknown customer information, including name, address, and phone number. The customer is never contacted because the information is obtained using latest TelCom databases. The information is double verified to prevent fraudulent or abusive transactions. Businesses only pay per each transaction that is processed by Bloodhound’s automated server.</p>
<p>While the demographic variables are calculated, businesses take advantage of the information by extracting geographic and behavioral patterns. By using data from Bloodhound ID, businesses can determine the social class, values, lifestyles, regional population, income, education, occupation, gender, and age of the customer. Bloodhound ID monitors and records customer purchases, which allows companies to record usage rate and brand loyalty.</p>
<p>Bloodhound ID enables businesses to identify their current customer base and provide targeted marketing campaigns based on that information. The service breaks down your market into manageable pieces that can be targeted directly, saving time and money on advertising campaigns. Since all of the information obtained from Bloodhound ID is double verified, resources will not be wasted on invalid addresses or contact information.</p>
<p>Combined with proper market research, Bloodhound ID allows companies to gain a deeper understanding of their customer base. Broad marketing efforts are not profitable and hurt your bottom line. Focusing on market segmentation increases conversion rates, saves human resources, and boosts profit. Repeat customers are six times more profitable than new customers because of their ability to influence the general public. These customers are the driving force behind your organization because of their dedication and brand loyalty.</p>
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		<title>Identifying Customers with Bloodhound Technology</title>
		<link>http://bloodhoundid.com/id-analysis/identifying-customers-with-bloodhound-technology/</link>
		<comments>http://bloodhoundid.com/id-analysis/identifying-customers-with-bloodhound-technology/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 22:59:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bloodhound ID]]></category>
		<category><![CDATA[Bloodhound ID Analysis]]></category>
		<category><![CDATA[Bloodhound ID Integration]]></category>
		<category><![CDATA[customer database]]></category>
		<category><![CDATA[identification-based marketing systems]]></category>
		<category><![CDATA[Loyalty Cards]]></category>
		<category><![CDATA[Loyalty programs]]></category>

		<guid isPermaLink="false">http://bloodhoundid.com/?p=69</guid>
		<description><![CDATA[Bloodhound leverages 17 years of small business management experience and developed a services that in invaluable to business owners. Until now, the task of identifying customers has been a daunting and unreliable process.]]></description>
			<content:encoded><![CDATA[<p>Bloodhound ID’s state-of-the-art identification algorithms pairs unknown customer data with proprietary matching logic using self reported data, transactional trend, and SIC analysis. Each Bloodhound ID contains noteworthy information about each of your customers. At the minimum, you will receive the customer’s name, address, income, presence of children, and non-DNC phone number.</p>
<p><strong>Identification:</strong><br />
Identifies the unknown customer with proprietary matching logic using self reported data, transactional trends and SIC analysis</p>
<p><strong>Demographics:</strong><br />
Know more about your customers. Each Bloodhound ID comes with significant information on each one of your customers. Data elements include the following and can expand into more in-depth understand of their characteristics.</p>
<p>1.Name<br />
2.Address<br />
3.Income<br />
4.Presence of children<br />
5.Phone number (non-DNC)</p>
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