Companies often view customer loyalty as an inconvenience or burden; however, gaining customer loyalty does not have to be a difficult process. Businesses utilize various tactics to gain repeat customers, including email lists, direct marketing campaigns, and loyalty reward cards. Every loyalty program hurts the company’s bottom line and hinders profit development because of the human resources and materials required to execute such programs.
Until recently, companies are stuck obtaining customer data by actively questioning the customer during checkout. When a sales associate has to ask for a customer’s phone number or e-mail address, it adds to the total transaction time, increasing lines and decreasing your profit. Bloodhound ID is an innovative service that can collect customer data behind the scenes, without having to ask for their information. Bloodhound ID extracts customer data from their electronic payment method (credit or debit card) used to pay for the transaction.
Technology has allowed Bloodhound ID to offer a revolutionary service that will change the way customers interact with retailers. Bloodhound ID matches customer data by using a series of algorithms to decode the unknown information by using self reported data, transactional trends, and data obtained from TelCom databases. With Bloodhound ID, you can find out the customer’s name, address, and phone number. All of the information is double verified against leading databases to ensure legitimacy and accuracy.
Bloodhound ID obtains the data by integrating your point of sale or checkout system with their proprietary service. Customers checkout as usual without any fancy software; however, your business receives detailed demographics about the customer. Bloodhound ID can identify up to 60 percent more information that standard demographics provide. Businesses pay a small fee for each transaction Bloodhound ID processes. In a time of economic uncertainty, Bloodhound ID saves companies time.
Consider the costs involved with obtaining customer data, verifying information, and entering the information into your network. Bloodhound ID reduces the burden and workload by automating the entire process into an easy-to-follow work flow. Marketing masterminds provide help and analytic support throughout the process to ensure your business rises to the top of the market. Unlike other programs, Bloodhound ID does not charge you annual or service fees.
The problem of customer loyalty boils down to the traditional business model that exists in the retail sector. Customers wait in long lines to purchase goods or services only to find the sales associate focusing on the next customer. Since companies are saving time and money with Bloodhound ID, associates can deliver a new level of customer satisfaction. The relationships businesses build with the public are vital for their present – and future – success.
Consider the amount of money you spend on marketing and advertising. It costs nearly eight times as much to ring up a new customer when compared to repeat shoppers. Keeping existing customers is effortless with Bloodhound ID, which can track consumer spending and enables the company to provide personalized support during the shopping process. While new customers cost money, you only need time (and perhaps a smile) to gain repeat customers.
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